By: Arindam Baruah, Consultant-Business Solutions, NGIT, Dubai
Do you believe that customers are “GOD” to any organization? Whether its yes or no we will analyze later.
Its a hard coded truth that a company becomes big, huge or large on the amount of revenue it earns over a span of time. A lot of factors are involved in making any company successful. It involves hard work, focus, market knowledge, well defined strategies and of-course a dedicated team who has got the zeal to make the company a successful one and also make themselves successful. A blend of all these makes a company a successful company, a profit making company.
We talked about efforts and we talked about strategies. To make a company successful we also need to create a awareness about it. We do it by various indirect marketing activities like newspaper advertisements, TV commercials, Pamphlets distribution etc. We also do direct marketing activities like sending text messages to mobiles of customers, we send e-mails to them and we also do telephonic calls to make them aware of our company and our products. After all these back breaking efforts we earn the most important asset of our company – THE CUSTOMER.