German Industry and Commerce Office (AHK UAE), has become the latest addition to the fast growing clientèle of SugarCRM in the region. German Industry and Commerce Office, also known as AHK UAE, is the premiere business facilitation organization for German companies in the Middle East.
With an aim of streamlining their operations and the ability to service their clients, AHK UAE has been in search for a CRM application which could help them to do effective client/contact management, collaboration, reporting and marketing. At the same time, due to the current business environment, they also wanted the application to be cost effective and seamlessly adopted in their highly specialized business environment.
The detailed techno-commercial evaluation process took almost almost 3 months, during which time they evaluated many major enterprise class CRMs available in the market including SAGE, Microsoft Dynamics and Salesforce. After this long evaluation, testing and negotiations, AHK have decided to adopt SugarCRM as it met and often exceeded all their requirements including the following.
- Should be an effective contact management solution
- Should help them in doing focused marketing activities.
- Should be customizable and extend-able to their business requirements.
- Should have integrated reporting engine.
- Should integrate seamlessly with their existing IT infrastructure.
- And above all should fit into their budget!!!!