CRM is all about bottom line and measurable results. It has been proven over and over that it is upto 10 times easier and more profitable to retain an existing customer than acquire a new one. Happy customers refer others to your business. A CRM can make this work for you also. CRM also helps you understand..
- Customer profile
- Key personnel at a client's place
- What products they bought
- When did they last call
- When did you meet them last
In reality far too many organizations don’t even know who their customer is or even how many they have. Finding out who your customers are, what they want and providing it is what a CRM is all about. The key to creating satisfied customers is not only providing products or services but understanding and managing their expectations.
A CRM program assists you in creating competitive advantage by helping you understand, communicate and develop existing customers in addition to creating new ones. An effective CRM program can create mutual value for all involved – namely customers, organizations, employees and relationships. This complex web of interactions have to be managed pro-actively to produce the desired results.
This need for effective management can be addressed using a properly designed and implemented CRM application. If carefully selected and properly implemented such an application can empower your users and help carry your CRM efforts.
SugarCRM with its years of development and open-source nature would be the most suitable platform to build a scalable enterprise class solutions that grows with you.